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@ Everpix by the numbers
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Prices:
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price_monthly = $4.99
$4.99
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price_yearly = $49
$49.00
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Users:
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total_users = 55,000
55,000
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paid_users = 6,800
6,800
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pct_paying_users = paid_users as a % of total_users
12.36%
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Yearly Revenue:
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revenue_high = (paid_users × price_monthly) × 12
$407,184.00
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revenue_low = (paid_users × price_yearly)
$333,200.00
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// Split the difference to approximate reality?
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revenue_mid = (revenue_high + revenue_low) / 2
$370,192.00
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Costs:
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employees = 6
6
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yearly_salary_per_employee = revenue_mid / employees
$61,698.67
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// Let's budget for AWS hosting costs as an "employee"?
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yearly_salary_with_hosting_as_employee = revenue_mid / (employees + 1)
$52,884.57
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monthly_salary = yearly_salary_with_hosting_as_employee / 12
$4,407.05
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// AWS
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reported_monthly_aws_bill = $35,000
$35,000.00
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// As you can see, if Everpix were a PAID ONLY service,
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// they could have sustained themselves.
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aws_bill_only_paying_customers = pct_paying_users% of reported_monthly_aws_bill
$4,327.27
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// Remember, we're counting "hosting" as an employee…
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monthly_salary - aws_bill_only_paying_customers
$79.77